NewLight — a first online store for a lighting brand

The client

NewLight is a lighting brand that had no online store before this build.

The problem

NewLight needed a store where customers could browse and buy easily online, without the brand losing its premium feel.

What we built

We designed and built a custom online store around how the products look, with a structured checkout and Arabic and English across every device.

Decisions and why

1. 01

   Two full languages, two addresses

   Arabic and English each have their own address and direction, so an Arabic visitor reads right to left from the first screen and search engines index each version on its own.

2. 02

   Installable on a phone

   The store ships with a web app manifest, so a customer can add it to the home screen and open it like an app.

Outcome

NewLight’s first online store, live on custom architecture with journeys in both languages and a structured checkout.